Funnel: A funnel helps guide potential customers through the process, from awareness to conversion. It’s crucial for new businesses to map out how they will attract and nurture leads.

Landing Page: A well-designed landing page is essential to capture leads and convert traffic into inquiries or sales. For a new business, it's a direct channel for initial conversions and establishing credibility.

Running Ads: Ads drive traffic to your business. For a startup, running ads can create quick visibility and bring in potential customers before organic growth kicks in.

Automation & Workflows: Automation helps manage leads and customer inquiries efficiently. Workflows allow for follow-ups and ensure no lead falls through the cracks, making the business scalable from the start.

Why it helps: New businesses need to quickly build awareness, generate leads, and convert them into customers.

The funnel, landing page, ads, and automation are critical in capturing attention and converting prospects. This setup helps reduce the time it takes to get customers and establishes a streamlined process right from the start.

Funnel: Optimising your funnel helps you scale by nurturing your existing leads and encouraging repeat business or upsells. With a proven funnel, it becomes easier to capture new customers.

Landing Page: It helps refine your messaging, targeting specific customer needs or pain points. For businesses with existing customers, it’s an opportunity to promote special offers and retain customers.

Running Ads: Ads help expand your reach beyond your current audience. If you already have customers, targeted ads can help attract similar people who are more likely to convert.

Automation & Workflows: These are essential for nurturing new leads, maintaining customer engagement, and running re-targeting campaigns. It ensures that as your business grows, you’re able to handle increasing demand without manual effort.

Funnel: A funnel can help identify where leads are dropping off. If the business is stuck, optimising or refining the funnel ensures you're guiding customers through the right stages and addressing any pain points.

Landing Page: A stagnant business might need a redesign of its landing pages to make sure they’re more compelling. You may need to test new offers, CTAs, or value propositions.

Running Ads: Ads might need to be revisited or scaled to drive more traffic. A business that’s stuck could benefit from re-targeting ads, new creative, or targeting a fresh audience.

Automation & Workflows: When stuck, businesses should automate more repetitive tasks. Automation allows you to test new strategies without being bogged down by day-to-day operations, while workflows can nurture leads more effectively and consistently.

Funnel: As a business grows rapidly, refining and expanding the funnel becomes crucial to handle the influx of leads and customers. A strong funnel ensures scalability and that all leads are appropriately nurtured.

Landing Page: At scale, having multiple landing pages for different offers, products, or audiences becomes necessary. Each new marketing initiative should have a dedicated landing page to maximize conversions.

Running Ads: Scaling means investing more in paid ads to reach a larger audience. Advanced targeting and budgeting for ads will allow for efficient scaling, especially when multiple campaigns are run simultaneously.

Automation & Workflows: Automation becomes essential to manage increased traffic, leads, and customer interactions. With scaling, automated workflows handle follow-ups, upsells, customer support, and more without human intervention, ensuring smooth operations.

Why it helps: These businesses often rely on local customers, and the funnel helps direct them through the lead generation process efficiently.

Running ads on local platforms and using automation to follow up with leads can significantly boost bookings and customer retention, while workflows ensure timely service delivery and customer satisfaction.

Why it helps: Consultants and coaches can use funnels to educate potential clients, nurturing them through the process of understanding their services and how they can benefit.

Ads can help target specific audiences, and automation allows for streamlined lead management and client onboarding.

Why it helps: These businesses can use funnels to qualify leads and guide them towards scheduling consultations, purchasing programs, or joining memberships.

Ads help them reach a broader audience, while automation ensures follow-up and client retention. Workflows can also streamline client onboarding and progress tracking.

Why it helps: These businesses rely on consistent customer acquisition and retention.

Funnels and landing pages ensure that potential customers can easily access pricing, services, and booking options. Ads help target local clients, and automation can be used for appointment reminders, follow-ups, and feedback requests.

Why it helps: As franchises or multi-location businesses expand, maintaining consistency in lead generation and customer management is crucial.

Funnels ensure that each location operates effectively, while landing pages can be customized for each location. Running ads can target specific regions, and automation can streamline communication across locations.